Audience Settings Hide Things In Plain Sight

In some institutions, the intranet is controlled by a panoply of people. They all have equal permission to ask you to do something, and they all can see what appears to be the full intranet. They do not, however, all do the same work. They do all run out of things to do at about the same time each week. About that time, they start looking for things to do, rather than bunking off work or reading a book under their desk.

Although, as previously established, you don't like your job or anyone who tells you you're lucky to have it, you are proud of your work, and you like letting other people do theirs, too. Mostly the people who control some levels of content are not so tight with the analytics, which routinely fail in Sharepoint 2010 installations anyway.*

*Really, there's no information on the internet as to why they simply crap out, but as a front end administrator you're powerless to fix the problem. Batch start as many jobs as you like, adjust all the timers you want, you're still boned.

 So how can Sharepoint help with office busybodies?

Just as you can set permissions so that people can access a thing, you can set audiences so that their group is the only one to see that thing. Or to not see it. This is usually set in the navigation.

• Open Site Settings, People And Groups.
• No, wait. Open Site Permissions.
• Notice that unless a permission has been explicitly set to a piece of content as a permission within your site, the group you want doesn't show up even if it does exist already.
• Great now People And Groups.
• By default it will open your default Members Group for whatever Site you happen to be on. Misleading!
• Look on the left nav. There will be a thing called Groups. There will be a More link. You want the More link.
• The More link will lead you to People And Groups: All Groups. 
• Due to weird convulsions in Sharepoint's site settings, expectations, team site settings, and pre-loaded "site features," it is entirely possible none of this is real or will work for you.
• All Groups has a list, for editing, of every single group in the entire site and all of its subsites. You can actually see what is going on here, which is why it is incredibly well hidden. It is a feature of use.

In All Groups you can set up new groups and see groups that are not necessarily relevant to specific permissioning, and here is where you will set up your new group, seeHiddenThings.

• Click New at the top of the page. There's also a settings link where you can make the left nav of people and groups more useful.
• Name your new group.
• Populate your new group with people you want to be able to see whatever link to whatever thing.
• Leave people and groups and go to Site Settings, Site Navigation.
• Set up your new link to whatever. 
• Note that, although Sharepoint nominally inherits things from one stage to the next, it has trouble tracing where you actually are within its file structure. Have an ominous sinking feeling about that, which you will not address for some time to come.
• On your New Link, set your Audience to your new group. Note that you can set the Audience for this link to be whomever you like - anyone in Active Directory, any pre-existing group.
• It is, however, much easier to just remember that Group Linkname can see and access Link In Question.

Boom. People not in that group cannot see that link. Unless you named yourself to that new group, you can't see that new link. No-one can see it but the people in the group.

If you were extra smart, it is a link to a private list or library, too.